GCA CONFERENCE features D.I.C.E. Summit Asia
SEPTEMBER 17TH, 2009
08:00 am - 09:15 am
Breakfast (Business Center)
Suntec, Lobby Level 3 & Business A
09:15 am - 10:30 am
Opening Ceremony of GCA 2009 by the GOH
Suntec, Theatre, Level 3
RADM (NS) Lui Tuck Yew, Ag Minister (Information, Communications and the Arts)
10:30 am - 11:30 pm
"Where Music and Games Collide: The Past, Present and Future of the Booming Music Game Sector"
Suntec, Theatre, Level 3
Masaya Matsuura, President, NanaOn-Sha co., ltd.
11:30 am - 12:20 pm
"Maple Story: How Nexon Was Able to Create a Property That Was Relevant Across The World"
Suntec, Theatre, Level 3
Eundo Chae, General Director, Wizet Studio, Nexon Korea
12:30 pm - 02:00 pm
LUNCH BREAK (Business Center)
Suntec, Lobby Level 3 & Business A
02:00 pm - 02:50 pm
"The History of Cultured Localization:: Taking On The Eternal Challenge of Crossing Cultural Borders"
Suntec, Theatre, Level 3
Yasuhide Kobayashi, Senior Vice President, JAPAN Studio, Sony Computer Entertainment Worldwide Studios
03:00 pm - 03:50 pm
"Turning Asian interactive Content into Global Franchises"
Suntec, Theatre, Level 3
Takahiro Murakami, Lead Producer, Electronic Arts (Japan)
04:00 pm - 04:50 pm
"The Challenge of Creating New IP"
Chris Taylor, Creative Director & Founder, Gas Powered Games
Suntec, Theatre, Level 3
04:50 pm - 05:00 pm
COFFEE BREAK (Business Center)
Suntec, Lobby Level 3 & Business A
05:00 pm - 05:50 pm
Closing Session: Roundtable & Audience Questions of the Day's Speakers
Suntec, Theatre, Level 3
06:00 pm - 09:00 pm
GCAC / D.I.C.E. Summit Asia Networking Reception at Pan Pacific Hotel (Level 4, Pool side)
Pan Pacific Hotel, Level 4, Pool side
Keynote
Business
GCA CONFERENCE SCHEDULE
SEPTEMBER 18TH, 2009
Room 302
Room 303
Room 304
Room 305
08:30 am - 09:00 am
Morning Coffee / Tea in combination with Networking Break (Business Center)
09:00 am - 09:05 am
Welcome Address Thomas Lim (Senior Director, Special Programmes; MDA Media Development Authority)
09:05 am - 09:40 am
"The Challenge of Content Development within The South East Asia Region" Tetsuhiko Yasuda (President SCEA)
09:40 am - 10:00 am
Networking Break (Business Center)
10:00 am - 10:50 am
"The Use of Microtransactions in Asia"
"Global Porting"
"Games of the Future and Lessons
"Co-Production - The Future of
Game Development"
(Panel Discussion)
Dongmin Lee (NHN Korea)
from the Past"

Che-Yuan Wang (Popzilla)
Don Daglow (Interactive Entertainment)
11:00 am - 11:50 am
"Cross Platform Development"
"Financing Games"
"Art of Lucasarts Singapore"
"iPhone as a Third Platform for Games"
Mario Wynands (Sidhe)
(Panel Discussion)
Matt Aldrich (Lucasarts)
(Panel Discussion)
11:50 am - 12:10 pm
Networking Break (Business Center)
12:10 pm - 01:00 pm
"The One-Hour MBAAA" Scott Foe
01:00 pm - 02:00 pm
LUNCH BREAK (Business Center)
02:00 pm - 02:50 pm
"Tackling Project Management"
"The Perfect Pitch"
"China‘s Games Industry Outlook"
"Developing Triple A Titles for Mobile"
Wayne Frost (Lucasarts)
(Panel Discussion)
Lisa Hanson (Niko Partners)
(Panel Discussion)
03:00 pm - 03:50 pm
"7 ways to waste time and money making
casual games"
"Recap: Popcap's first year in Asia"
"How to Build a Successful Studio?"
Mobile Gaming Going Social
Christopher Natsuume (Boomzap)
James Gwertzman (PopCap)
(Panel Discussion)
Vishal Gondal (IndiaGames)
04:00 pm - 04:50 pm
"Hardcore Memory Management:
"Free to Play Online Games - a Global
"Global Outsourcing"
"Mobile Participation TV"
(Panel Discussion)
Eberhard Schoneburg (Artifi cial Life)
Tools & Techniques to keep your Memory
Outlook" (Panel Discussion)
under Control"
Claude Langlais (Ubisoft Singapore)
04:50 pm - 05:10 pm
Networking Break (Business Center)
05:10 pm - 06:00 pm
"The Life of Lara Croft" Ian Livingstone (Life President, Eidos)
07:00 pm - 08:00 pm
GCA Networking Party, Grand Ball Room, Pan Pacific Hotel
Keynote
Tech
Business
Art/Design
Mobile